Valencia Graphics

Web Design • UX / UI • Social Media

The Valencia Graphic Design program was looking to overhaul their communication tools to increase student engagement outside of the classroom. They wanted to help students become more engaged and participate in an online setting with others in the Graphics Program.

Valencia Graphics Re-Brand was a group project with other graphic designers: Alexus Jenkins • Justin Fuentes • Celene Aquino

Project Overview

Within this project, I contributed to the research and prototyping while also heading up the quality assurance. After the end of the project, I subsequently performed a revision to fi ne-tune details and improve upon the version created by the team.

Valencia Graphics Mission

To inspire students to be determined, passionate, and proactive towards their career and for the students to feel like they have a community where they can network, connect with others, learn different software, and be a part of events.

The Problem

Lack of students engagement and participation in an online setting with others in the Graphics Program.

The Solution

A redesign of their website into a social media platform exclusively for Valencia College Design faculty and students.

Tone of Voice

clean
modern
adventurous
creative
open
expressive

What to Expect

Community Tab connects students and teachers together for growth and support
Resource Tab offers a space for Teachers to post their resources as well as valuable tools for students
Courses Tab provides companies / users that offer courses, videos, and helpful articles focused on graphic design
Internship Tab helps to connect businesses and students together for opportunities
Light and Dark mode offers a personalization for the users

Valencia Graphics

Web Design • UX / UI • Social Media

Skip to Final Result

View prototype

Project Overview

The Valencia Graphic Design program is looking to overhaul its communication tools to increase student engagement outside of the classroom. They wanted to help students become more engaged and participate in an online setting with others in the Graphics Program.

Social platform that connects the academic graphics community.

Tone of Voice

clean
modern
adventurous
creative
open
expressive

What to Expect

Community Tab:
connects students and teachers together for growth and support
Resource Tab:
offers a space for Teachers to post their resources as well as valuable tools for students
Courses Tab:
provides companies / users that offer courses, videos, and helpful articles focused on graphic design
Internship Tab:
helps to connect businesses and students together for opportunities
Light and Dark mode:
offers a personalization for the users

The Problem

Lack of students engagement and participation in an online setting with others in the Graphics Program.

The Solution

A redesign of their website into a social media platform exclusively for Valencia College Design faculty and students.

Research

Persona 1

Name:

Kathleen Collins

Age:

Gender:

Female

Marital Status:

Single

Archetype:

Student

Location:

Pine Hills, Florida

Personality Type:

ISFP

Tech Savviness:

9/10 Tech Savvy

Biography:

Her parents came from Kenya to America before she was born, and saved up 35k so she could pursue college. She’s currently a Wendy’s crew member making 12k/yr for the past year and a half since enrolling at Valencia. With her last semester being Spring 2023, she’s actively pursuing a guaranteed high-paying job by graduation.

Motivations:

develop their skills in design, one platform for all students, connecting with others

Frustrations:

lack of communication with her peers, unorganized platforms, FOMO: fear of missing out with students

Persona 2

Name:

Noah Weber

Age:

Gender:

Male

Marital Status:

Married

Archetype:

Teacher

Location:

Orlando, FL

Personality Type:

ESTP

Tech Savviness:

8/10 Tech Savvy

Biography:

Noah has been a Valencia professor for nearly a decade and has noticed that there hasn’t really been a effective way to connect students together outside of the classroom. Before the pandemic, he was very personable with his students, and engaging with his methods of teaching. But he is finding it hard to rewire the formula he has used to help students for many years to a now online setting. And after many tries, the professor is looking for something fresh and new that would really stick with the students.

Motivations:

Giving high quality education, Connecting with other faculty members, Engaging Students

Frustrations:

Lack of interactivity, Lack of participation

Target Audience