Gardener's Delight

Graphic Design Branding Print
View Pubication
Gardener’s Delight focuses on using fresh ingredients with easy and quick recipes. Within are healthy dinners, snacks, and dessert recipes that focus on incorporating fresh garden ingredients in every dish and will put anyone’s garden bounty to good use.
Project Overview
Gardener’s Delight wants everyone to be able to use their recipes, which is why a nutrition guide is on the top of each page for people with food allergies, food sensitivities, or those who want to be conscientious towards their eating.
Gardener's Delight Mission
To offer easy, quick, and simple recipes that utilize the home grown garden harvests.

The Problem

Gardeners are producing bountiful plant harvests but lack tasty and healthy recipes to maximize on these harvests.

The Solution

Gardener’s Delight. With vegetarian, non vegetarian, and desserts, nothing will go unused with the harvest while also being tasty and healthy.

Tone of Voice
  • fresh
  • simple
  • colorful
  • healthy
  • tasty
  • fun
What to Expect
  • Delicious recipes
  • Nutrition Facts
  • Clear instructions
  • Bright and enticing photos
  • Simple and quick instructions

Gardener's Delight

Graphic Design Branding Print
VIEW PUBICATION
Project Overview
Gardener’s Delight focuses on using fresh ingredients with easy and quick recipes. Within are healthy dinners, snacks, and dessert recipes that focus on incorporating fresh garden ingredients in every dish and will put anyone’s garden bounty to good use.
Cookbook publication bringing others together through food
Tone of Voice
  • fresh
  • simple
  • colorful
  • healthy
  • tasty
  • fun
What to Expect
  • Delicious recipes
  • Nutrition Facts
  • Clear instructions
  • Bright and enticing photos
  • Simple and quick instructions

The Problem

Gardeners are producing bountiful plant harvests but lack tasty and healthy recipes to maximize on these harvests.

The Solution

Gardener’s Delight. With vegetarian, non vegetarian, and desserts, nothing will go unused with the harvest while also being tasty and healthy.

Research

Persona                                    
Name:
Savanna Segal
Age:
34
Gender:
Female
Marital Status:
Dating
Archetype:
Entrepreneur
Location:
Orlando
Personality Type:
INJP
Tech Savviness:
9/10 Tech Savvy
Biography:
Savanna has been working from home for years and growing plants was first a hobby that has now turned into a passion. Recently she has been wanting to harvest her vegetables but doesn’t have any new or fresh recipes.
Motivations:
passion for growing, wanting to be self-sufficient, new and fresh recipe ideas
Frustrations:
all the recipes are similar, unhealthy recipes, recipes that don’t actually use vegetables
Target Audience                      
Age:
25-40; Millennials
Location:
Orlando, FL
Gender:
60% female
40% male
income:
$40,000 - $80,000
education:
Bachelor’s or higher
Marital Status:
40% single
30% dating
30% married
needs:
Easy, quick, and simple recipes that utilize the home grown garden harvests.

Branding

fresh • simple • colorful • healthy • tasty • fun

Primary

Colors

Apple Green
#a0b63a
Dark Olive Green
#687833
Tan
#dbbe9f
Bronze
#bf884f
Beaver
#a48d79
Dark Lava
#4d4135

The Final Result

Click Each Image to Enlarge

Thank you

If you have any questions please don't hesitate to contact me.
I look forward to speaking with you.

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