Background & Qualifications
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Dog Lover • Native Floridian • Figma Geek
Hi, my name is Sarah Kouch and I am a UX & UI designer with a passion for creating functional layouts with continuous user flow & engagement. I believe that great designs should both: solve problems & showcase practical elegance.
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My passion for design started when I was in elementary school. I would create PowerPoint presentations with as many colors, fonts, photos, and transitions as humanly possible — they will never see the light of day. Once I got to high school, I learned the Adobe Suite and was inspired.
Since focusing on UX & UI design, I have learned the importance of having beauty and purpose can walk hand-in-hand in a project. When they don't, the user is confused and bored. I often think the user is similar to Alice, in Alice and the Wonderland — lost and wanting more — and we as designers need to help lead them. Alice said it best,
"Would you tell me, please, which way I ought to go from here?" said Alice.
"That depends a good deal on where you want to get to," said the Cat.
I love working in the design industry and on my days off the creativity doesn't stop! I love creating in my digital playground, exploring new worlds on & off the screen through movies, books, and trailblazing with my faithful puppy.
My strength lies in the layout of various types of projects. I tend to gravitate towards clean, bright, and playful designs that showcase a clear order of hierarchy. I relish working with an array of mediums, including but not limited to magazines, newspapers, books, annual reports, brochures, product catalogs, newsletters, and journals. In addition, I have experience in editing copy.
I specialize in designing the User Interface and User Experience of digital products. Using software like Figma and Invision, I create responsive website and app designs along with prototypes that are practical and engaging. Prior to the design process, I conduct extensive research and continuously assess the UI and UX to ensure that it is user-friendly and meets the needs of the users throughout the entire design and testing phases.
I have worked on a variety of projects over the years and each project has taught me a lot. Every opportunity big or small has been used to help further my knowledge.
Download my Resume to learn more about me
OR visit my Portfolio to see my skills in action