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Shepherd 's Hope

Graphic Design • Event Advertising • Print
Shepherd’s Hope is hosting a 25th Anniversary Masquerade Event. They specialize in helping provide free primary care and specialty care medical services, education and wellness programs to uninsured and underinsured men, women and children in Central Florida.
Project Overview
Through the 25th Anniversary Masquerade “Night at the Museum” Themed Event, Shepherd’s Hope can be a beacon of hope for others.
Shepherd 's Hope Mission
To unite the community by bringing free health care to those in need, raising critical dollars, and offering valuable care through volunteer doctors and nurses. Through the 25th Anniversary Masquerade “Night at the Museum” Themed Event, this is made possible.

The Problem

Shepherd’s Hope is celebrating their 25th anniversary and wanted to have a special logo and event to commemorate it.

The Solution

Temporary re-brand & Masquerade “Night at the Museum” Themed advertisements & paraphernalia.

Tone of Voice
  • loving
  • practical
  • tangible
  • respectful
  • mindful
  • compassionate
What to Expect
  • Dinner
  • Costumes & Photos
  • Speakers / Scenes from the movie
  • Individual sections for the posters that match key characters in the movie
  • Event Merch

Shepherd 's Hope

Graphic Design • Event Advertising • Print
View prototype
Project Overview
Shepherd’s Hope is hosting a 25th Anniversary Masquerade Event. They specialize in helping provide free primary care and specialty care medical services, education and wellness programs to uninsured and underinsured men, women and children in Central Florida.
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The 25th Anniversary of Shepherd's Hope Celebratory event
Tone of Voice
  • loving
  • practical
  • tangible
  • respectful
  • mindful
  • compassionate
What to Expect
  • Dinner
  • Costumes & Photos
  • Speakers / Scenes from the movie
  • Individual sections for the posters that match key characters in the movie
  • Event Merch

The Problem

Finding an affordable space for unrecognized creative souls to express themselves through their art & meet other creatives.

The Solution

OddHouse, which offers something for everyone, with it’s cost affordable spaces for discovering & meeting creatives within a community.

About "Night at the Museum" Theme

Night at the Museum is a mixed live action and computer-animated American media franchise of fantasy-comedy films based on the 1993 children's book The Night at the Museum by Milan Trenc, are directed by Shawn Levy and written by Robert Ben Garant and Thomas Lennon.
Movie Synopsis:
A newly recruited night security guard at the Museum of Natural History discovers that an ancient curse causes the animals and exhibits on display to come to life and wreak havoc.

About "Night at the Museum" Theme

Night at the Museum is a mixed live action and computer-animated American media franchise of fantasy-comedy films based on the 1993 children's book The Night at the Museum by Milan Trenc, are directed by Shawn Levy and written by Robert Ben Garant and Thomas Lennon.

Movie Synopsis:

A newly recruited night security guard at the Museum of Natural History discovers that an ancient curse causes the animals and exhibits on display to come to life and wreak havoc.

Research

Persona                                    
Name:
Ariana Fernsby
Age:
34
Gender:
Female
Marital Status:
Married with kids
Archetype:
Dedicated Mother
Location:
Orlando
Personality Type:
ESFP
Tech Savviness:
8/10 Tech Savvy
Biography:
Ariana just recently lost her job of 9 years and all  the health benefits causing her and her family to be dropped by their health provider. Recently, Jimmy, her son, developed a cough and a fever. After an expensive doctor’s visit, Ariana finds out her son had a common cold that quickly turned into walking pneumonia, but without health insurance Ariana cannot afford to get Jimmy treated.
Motivations:
being productive, her family’s safety and well-being
Frustrations:
slow responses, lack of sympathy and communication
Target Audience                      
Age:
any
Location:
Central Florida
Gender:
N/A
income:
< $60,000
education:
any
Marital Status:
Families
needs:
Free Medical Care

The Logo Process

Inspiration
Sketches
Drafts

Branding

loving • practical • tangible • respectful • mindful • compassionate

Anniversary

Re-brand

Colors

Claret
HEX: #831539
Satin Sheen Gold
HEX: #c7952c
Eerie Black
HEX: #1e1e1e

The Final Result

Click Each Image to Enlarge
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Thank you

If you have any questions please don't hesitate to contact me.
I look forward to speaking with you.

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