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Odd House

Graphic Design • Branding • Print
OddHouse is a brand that seeks to merge the coffeehouse experience with the delight of an art gallery experience. A surrealist style was chosen to complement the atmosphere of creativity that the coffee hours invites others to experience and contribute to.
Project Overview
OddHouse’s primary focus is on providing good quality coffee while customers enjoy artwork, music, and poetry all throughout the building. All are welcome and Oddhouse always has room for more dreamers, weirdos, and creative souls.
OddHouse Mission
To create a space that specifically helps the gifted yet undiscovered artists, musicians, and all other manner of creative souls become known within their own community.

The Problem

Finding an affordable space for unrecognized creative souls to express themselves through their art & meet other creatives.

The Solution

OddHouse, which offers something for everyone, with it’s cost affordable spaces for discovering & meeting creatives within a community.

Tone of Voice
  • spunky
  • open
  • inspired
  • creative
  • odd
  • mysterious
What to Expect
  • Coffee
  • Lively Company
  • Poetry Nights: every Thursday evening
  • Live Bands: every Friday and Saturday evenings
  • Art Pieces & Installations: Paintings, Drawings, Sculptures, Life Expressions, Design, etc.

Odd House

Graphic Design • Branding • Print
View prototype
Project Overview
OddHouse is a brand that seeks to merge the coffeehouse experience with the delight of an art gallery experience. A surrealist style was chosen to complement the atmosphere of creativity that the coffee hours invites others to experience and contribute to.
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Café house inspired by surrealism art & community
Tone of Voice
  • spunky
  • open
  • inspired
  • creative
  • odd
  • mysterious
What to Expect
  • Coffee
  • Lively Company
  • Poetry Nights: every Thursday evening
  • Live Bands: every Friday and Saturday evenings
  • Art Pieces & Installations: Paintings, Drawings, Sculptures, Life Expressions, Design, etc.

The Problem

Finding an affordable space for unrecognized creative souls to express themselves through their art & meet other creatives.

The Solution

OddHouse, which offers something for everyone, with it’s cost affordable spaces for discovering & meeting creatives within a community.

About the Art Style

The main idea of surrealism was generated after the Dadaist movement. Where the Dada movement was an Anti Art movement, surrealism was something completely different bringing the unconscious and conscious together. Surrealist artists wanted to combine the dream and reality (a state which lay in between the horizons of mythical and real world) and try to put it on one canvas.
Surrealism, a word later added in the dictionary by 1967, was initiated in France from the 1920s to 1950’s. Guillame Appollinere who was a poet was the first one to name this art movement as Surrealism. The main influences of this art movement were Dadaism and Abstractism. Moreover, this art movement further influenced Abstract Expressionism and Post Modernism.
Surrealist artists were portraying not the logical world but the psychological situations. The artist was trying to give emphasis on illogical placing of objects and the awkwardness they cause. Andre Breton was the think tank for this art movement, art critic and French poet who led this movement. He was first to release an art manifesto for the Surrealist Movement in 1924.

About the Art Style

The main idea of surrealism was generated after the Dadaist movement. Where the Dada movement was an Anti Art movement, surrealism was something completely different bringing the unconscious and conscious together. Surrealist artists wanted to combine the dream and reality (a state which lay in between the horizons of mythical and real world) and try to put it on one canvas.
READ MORE
READ LESS

Research

Persona                                    
Name:
Reagan Solace
Age:
23
Gender:
Female
Marital Status:
Single
Archetype:
Artist
Location:
Orlando
Personality Type:
ISFP
Tech Savviness:
7/10 Tech Savvy
Biography:
Reagan loves to embrace her wild side and is constantly seeking for new and real expression of life. Recently broken up, she needs to find a new hub for creativity. She loves poetry and scones.
Motivations:
passion for the arts, new growth and ideas, independence
Frustrations:
the mundane and repetitive, coffee shops that don’t cater to real people, Instagrammers
Target Audience                      
Age:
18-35; Gen-Z & Millennials
Location:
Orlando, FL
Gender:
60% female
40% male
income:
< $35,000
education:
High School or Higher
Marital Status:
Orlando
needs:
A space for creativity and good coffee

The Logo Process

Inspiration
Sketches
Drafts

Branding

passionate • spunky • inspired • open • skillful • odd

Primary

Secondary

Colors

Frosted
#f1f1f3
Satin Sheen Gold
#be942e
Rich Black FOGRA 29
#141b25
Dark Moss Green
#415f2c
Blue Sapphire
#025373

The Final Result

Click Each Image to Enlarge
View prototype
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Thank you

If you have any questions please don't hesitate to contact me.
I look forward to speaking with you.

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