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Portfolio
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Shepherd's Hope

Graphic Design • Event Advertising • Print

To commemorate its 25th anniversary, Shepherd’s Hope sought a fresh, celebratory brand moment to honor its legacy of providing free healthcare to the Central Florida community. This project focused on creating a unique anniversary logo and event branding that captured the spirit of the milestone while inviting the community to celebrate its impact. Inspired by the whimsical energy of a masquerade and the imaginative world of "Night at the Museum," the visuals blended elegance with playful storytelling.

Project Overview
Shepherd’s Hope is celebrating its 25th anniversary and sought a unique way to commemorate the milestone. The goal was to create a special logo and themed visuals to elevate the anniversary celebration and reflect the organization’s continued impact on the Central Florida community.
My Role
Sole Designer and Creator of this advertising campaign and event coordination.
left arrow icon
right arrow icon
Project Overview
Shepherd’s Hope is celebrating its 25th anniversary and sought a unique way to commemorate the milestone. The goal was to create a special logo and themed visuals to elevate the anniversary celebration and reflect the organization’s continued impact on the Central Florida community.
My Role
Sole Designer and Creator of this advertising campaign and event coordination.
left arrow icon
right arrow icon
Project Overview
Shepherd’s Hope is celebrating its 25th anniversary and sought a unique way to commemorate the milestone. The goal was to create a special logo and themed visuals to elevate the anniversary celebration and reflect the organization’s continued impact on the Central Florida community.
My Role
Sole Designer and Creator of this advertising campaign and event coordination.
left arrow icon
right arrow icon
Project Overview
Shepherd’s Hope is celebrating its 25th anniversary and sought a unique way to commemorate the milestone. The goal was to create a special logo and themed visuals to elevate the anniversary celebration and reflect the organization’s continued impact on the Central Florida community.
My Role
Sole Designer and Creator of this advertising campaign and event coordination.
left arrow icon
right arrow icon
Project Overview
Shepherd’s Hope is celebrating its 25th anniversary and sought a unique way to commemorate the milestone. The goal was to create a special logo and themed visuals to elevate the anniversary celebration and reflect the organization’s continued impact on the Central Florida community.
My Role
Sole Designer and Creator of this advertising campaign and event coordination.
left arrow icon
right arrow icon
What to Expect
  • Dinner
  • Costumes & Photos
  • Speakers / Scenes from the movie
  • Individual sections for the posters that match key characters in the movie
  • Event Merch
RESEARCH

Persona 1

Suzan Elliott
Age:
75
Education:
Associates
Marital Status:
Married with Adult kids
Occupation:
Retired
Location:
Orlando
Tech Literate:
3/10
Archetype:
Moderate Alzheimer's
Gender:
Female
Biography
Suzan is a mother of 3 who used to work for a real estate agency. The work was fast paced and fun, and the risk was high but that's what she enjoyed the most. Since being diagnosed with Alzheimer’s she has had to slow down and think things through more than she is used too, causing some frustrations. She has outbursts of frustration, but can usually calm herself down with some deep breaths.
Motivations
  • wants to be self-regulated
  • engaging her brain
  • doesn’t want to be a burden to her family
Frustrations
  • cheaters
  • knockoffs or illegal replicas
  • whiners
"
Alzheimer's is a journey, not a destination. We walk it together, one step at a time.
Introvert
Reader
Card Shark
Swimmer
Brands
RESEARCH

Persona 1

Reagan Solace
Age:
23
Education:
Associates
Marital Status:
Single
Occupation:
Student
Location:
Orlando
Tech Literate:
7/10
Archetype:
Artist
Gender:
Female
Biography
Reagan loves to embrace her wild side and is constantly seeking for new and real expression of life. Recently broken up, she needs to find a new hub for creativity. She loves poetry and scones.
Motivations
  • passion for the arts
  • new growth and ideas
  • independence
Frustrations
  • the mundane and repetitive
  • coffee shops that don’t cater to real people
  • Instagrammers
"
The best coffees are the ones that taste like a conversation.
Extrovert
ISFP Personality
Artist
Poet
Brands
RESEARCH

Persona 1

Savanna Segal
Age:
34
Education:
Associates
Marital Status:
Dating
Occupation:
Entrepreneur
Location:
Orlando
Tech Literate:
9/10
Archetype:
Entrepreneur
Gender:
Female
Biography
Savanna has been working from home for years and growing plants was first a hobby that has now turned into a passion. Recently she has been wanting to harvest her vegetables but doesn’t have any new or fresh recipes.
Motivations
  • passion for growing
  • wanting to be self-sufficient
  • new and fresh recipe ideas
Frustrations
  • all the recipes are similar
  • unhealthy recipes
  • recipes that don’t actually use vegetables
"
Knowledge is knowing that a tomato is a fruit. Wisdom is not putting it in a fruit salad.
Introvert
Outdoorsy
Animal Lover
INJP Personality
Brands
RESEARCH

Persona 1

Ariana Fernsby
Age:
34
Education:
Associates
Marital Status:
Married with kids
Occupation:
Entrepreneur
Location:
Orlando
Tech Literate:
8/10
Archetype:
Dedicated Mother
Gender:
Female
Biography
Ariana just recently lost her job of 9 years and all the health benefits causing her and her family to be dropped by their health provider. Recently, Jimmy, her son, developed a cough and a fever. After an expensive doctor’s visit, Ariana finds out her son had a common cold that quickly turned into walking pneumonia, but without health insurance Ariana cannot afford to get Jimmy treated.
Motivations
  • being productive
  • her family’s safety and well-being
Frustrations
  • slow responses
  • lack of sympathy and communication
"
Kindness is the language which the deaf can hear and the blind can see.
Clear Communicator
English Major
ESFP Personality
Brands
RESEARCH

Persona 1

Andrew Wilson
Age:
45
Education:
Associates
Marital Status:
Married with kids
Occupation:
Brand Executive
Location:
Boston, MA
Tech Literate:
8/10
Archetype:
Adventurer
Gender:
Male
Biography
Andrew is an adventurous thrill seeking individual who wants to get away from it all by discovering the outdoors. He and his family of four love to travel and are passionate advocates of nature. He's constantly seeking out new information to stay well informed and keep his family active.
Motivations
  • to treat his family with the best hidden gems of Florida
  • experience something different than the typical Orlando theme parks
  • enjoy the beauty of nature and save the planet
Frustrations
  • slow responses
  • lack of sympathy and communication
  • lack of sympathy and communication
"
A marsh is a whole world within a world, a different world, with a life of its own
Hands-on
Bold
INFP Personality
Brands

Persona 2

Zach Johnson
Age:
48
Education:
Associates
Marital Status:
Married with Adult kids
Occupation:
Financial Assistant
Location:
Deland
Tech Literate:
6/10
Archetype:
Caregiver
Gender:
Male
Biography
Zach Johnson just became a full-time caretaker for his mom who has mild Alzheimer’s. There was no one else to support her full time and felt that the best support would be from himself than personal care. However, since he is new to being a full-time caretaker, he feels disconnected to others and cannot fi nd the support he needs to bring balance to his life. Therefore, he has become burnt out.
Motivations
  • find support for his mom
  • more organized
  • connected to help
Frustrations
  • Overwhelmed
  • difficult to find support
  • cannot find effective tools for Alzheimer disease
"
Time is precious, especially for those with Alzheimer's. Let's make the most of every moment.
Extrovert
Sudoku Puzzler
Mathematician
Brands

Persona 2

James Wolfe
Age:
30
Education:
Some College
Marital Status:
Dating
Occupation:
Content Creator
Location:
Orlando
Tech Literate:
10/10
Archetype:
Vlogger
Gender:
Male
Biography
James is a motivated individual who loves to find new adventures and share them with this social media network. He loves being the first to know about something so he can let his following and other influencers know right away.
Motivations
  • the vlog and keep people informed
  • educate others about climate change
  • share his adventures and golden gems
Frustrations
  • hindered by social norms
  • people who lack knowledge of global warming
  • non-personailzed experiences
"
The marsh did not confine them but defined them and, like any sacred ground, kept their secrets deep.
Extrovert
Intuitive
Energetic
Brands

Target Audience

Age:
45 - 85
Education:
N/A
Marital Status:
60% Married
30% Divorced
10% Single
Income:
< $50,000
Location:
USA
Tech Literate:
6/10
Gender:
60% Female
40% Male
Needs:
Low Cost Help

Target Audience

Age:
18 - 35
Education:
High School & A.A.
Marital Status:
Single
Income:
< $35,000
Location:
Orlando
Tech Literate:
6/10
Gender:
60% Female
40% Male
Needs:
A space for creativity and good coffee

Target Audience

Age:
25 - 40
Education:
Associates & Higher
Marital Status:
40% single
30% dating
30% married
Income:
$40,000 - $80,000
Location:
Lake County
Tech Literate:
6/10
Gender:
60% Female
40% Male
Needs:
Easy, quick, and simple recipes that utilize the home grown garden harvests.

Target Audience

Age:
Any
Education:
Any
Marital Status:
Families
Income:
< $60,000
Location:
Central Florida
Tech Literate:
6/10
Gender:
N/A
Needs:
Free Medical Care

Target Audience

Age:
8 – 65
Education:
Any
Marital Status:
Families
Income:
$30K–$80K
Location:
Central Florida
Tech Literate:
3/10
Gender:
Any
Needs:
Safe Outdoor Experience

Interviews & Survey Results

The Inspiration

“Everybody’s Alzheimer’s is different, so everybody has different experiences with it [...] you have to have like a lot of teamwork with it.”

-Taylor Packey worked in assisted living home caring for 10 people at once with Alzheimer’s and Dementia

About the Art Style

Surrealism emerged in the 1920s as a response to the Dada movement, aiming to merge the unconscious and conscious mind by blending dreams with reality. Led by André Breton, this movement rejected logical representation in favor of psychological depth, emphasizing illogical object placement and dreamlike imagery. Originating in France, surrealism influenced later movements like Abstract Expressionism and Postmodernism, leaving a lasting impact on the art world.

"Growing your own food is like printing your own money."

-Rod Finley

"No act of kindness, no matter how small, is ever wasted."

-Aesop

"My favorite thing about Air-boating is that no two tours are the same. Every time is an adventure"

-Satisfied Customer

“A lot of people need more understanding and patience with people who have dementia [...] a lot of people just don’t realize how hard it is to take care of someone who has dementia”

-Angel Rodriguez, main caregiver for grandmother with Dementia

“[episodes for patients] can happen at any given moment [or] they wake up with episodes, so caretakers have to do a lot of acting”

-Michael Atkinson, Chef at retirement home with daily interaction with patients

“Sometimes they would be your best friend, other times they would yell and scream”

-Heather Cole, CNA in dementia unit & two family member with Dementia

“They really like music … that’s something that I found when working with them. Since they really engaged with music [and] dancing, every week we would do that. Music is a good resource”

-Melody Dove, worked in memory care unit with assisted living facility & grandmother with Alzheimer's

“It’s very important to have someone that will come on a regular basis to relieve you so that you can make your plans”

-Sandy Preston, sole caregiver for husband with Alzheimer

“The government does not really provide assistance until it is shown that this person [...] is a threat or this person is a danger to himself or the environment, and what they classify as a danger to the environment varies greatly”

-Christian Crawford, stepfather with Alzheimer's & grandfather with Dementia

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The Branding

clean • accessible • clear • simple • versatile • fun

Primary Logo

Secondary Logo

Maximum Yellow
Davys Gray
Turquoise Green
Baby Blue Eyes
Burnt Sienna

The Branding

passionate • spunky • inspired • open • skillful • odd

Primary Logo

Secondary Logo

Frosted
Satin Sheen Gold
Rich Black FOGRA 29
Dark Moss Green
Blue Sapphire

The Branding

fresh • simple • colorful • healthy • tasty • fun

Primary Logo

Apple Green
Dark Olive Green
Tan
Bronze
Beaver
Dark Lava

The Branding

loving • practical • tangible • respectful • mindful • compassionate

Primary Logo

25th Anniverary Logo

Claret
Satin Sheen Gold
Eerie Black

The Branding

Family-Friendly • Natural • Educational • Exciting • Informative • Creative

Primary Logo

Secondary Logo

Leaf Green
Swamp Green
Black
Back to Portfolio
Previous Project
Next Project

Thank you

If you have any questions please don't hesitate to contact me.
I look forward to speaking with you.

Shepherd's Hope

Graphic Design • Event Advertising • Print

To commemorate its 25th anniversary, Shepherd’s Hope sought a fresh, celebratory brand moment to honor its legacy of providing free healthcare to the Central Florida community. This project focused on creating a unique anniversary logo and event branding that captured the spirit of the milestone while inviting the community to celebrate its impact. Inspired by the whimsical energy of a masquerade and the imaginative world of "Night at the Museum," the visuals blended elegance with playful storytelling.

Project Overview
Shepherd’s Hope is celebrating its 25th anniversary and sought a unique way to commemorate the milestone. The goal was to create a special logo and themed visuals to elevate the anniversary celebration and reflect the organization’s continued impact on the Central Florida community.
My Role
Sole Designer and Creator of this advertising campaign and event coordination.
left arrow icon
right arrow icon
Project Overview
Shepherd’s Hope is celebrating its 25th anniversary and sought a unique way to commemorate the milestone. The goal was to create a special logo and themed visuals to elevate the anniversary celebration and reflect the organization’s continued impact on the Central Florida community.
My Role
Sole Designer and Creator of this advertising campaign and event coordination.
left arrow icon
right arrow icon
Project Overview
Shepherd’s Hope is celebrating its 25th anniversary and sought a unique way to commemorate the milestone. The goal was to create a special logo and themed visuals to elevate the anniversary celebration and reflect the organization’s continued impact on the Central Florida community.
My Role
Sole Designer and Creator of this advertising campaign and event coordination.
left arrow icon
right arrow icon
Project Overview
Shepherd’s Hope is celebrating its 25th anniversary and sought a unique way to commemorate the milestone. The goal was to create a special logo and themed visuals to elevate the anniversary celebration and reflect the organization’s continued impact on the Central Florida community.
My Role
Sole Designer and Creator of this advertising campaign and event coordination.
left arrow icon
right arrow icon
What to Expect
  • Dinner
  • Costumes & Photos
  • Speakers / Scenes from the movie
  • Individual sections for the posters that match key characters in the movie
  • Event Merch
RESEARCH

Persona 1

Suzan Elliott
Age:
75
Education:
Associates
Marital Status:
Married with Adult kids
Occupation:
Retired
Location:
Orlando
Tech Literate:
3/10
Archetype:
Moderate Alzheimer's
Gender:
Female
Biography
Suzan is a mother of 3 who used to work for a real estate agency. The work was fast paced and fun, and the risk was high but that's what she enjoyed the most. Since being diagnosed with Alzheimer’s she has had to slow down and think things through more than she is used too, causing some frustrations. She has outbursts of frustration, but can usually calm herself down with some deep breaths.
Motivations
  • wants to be self-regulated
  • engaging her brain
  • doesn’t want to be a burden to her family
Frustrations
  • cheaters
  • knockoffs or illegal replicas
  • whiners
"
Alzheimer's is a journey, not a destination. We walk it together, one step at a time.
Introvert
Reader
Card Shark
Swimmer
Brands
RESEARCH

Persona 1

Reagan Solace
Age:
23
Education:
Associates
Marital Status:
Single
Occupation:
Student
Location:
Orlando
Tech Literate:
7/10
Archetype:
Artist
Gender:
Female
Biography
Reagan loves to embrace her wild side and is constantly seeking for new and real expression of life. Recently broken up, she needs to find a new hub for creativity. She loves poetry and scones.
Motivations
  • passion for the arts
  • new growth and ideas
  • independence
Frustrations
  • the mundane and repetitive
  • coffee shops that don’t cater to real people
  • Instagrammers
"
The best coffees are the ones that taste like a conversation.
Extrovert
ISFP Personality
Artist
Poet
Brands
RESEARCH

Persona 1

Savanna Segal
Age:
34
Education:
Associates
Marital Status:
Dating
Occupation:
Entrepreneur
Location:
Orlando
Tech Literate:
9/10
Archetype:
Entrepreneur
Gender:
Female
Biography
Savanna has been working from home for years and growing plants was first a hobby that has now turned into a passion. Recently she has been wanting to harvest her vegetables but doesn’t have any new or fresh recipes.
Motivations
  • passion for growing
  • wanting to be self-sufficient
  • new and fresh recipe ideas
Frustrations
  • all the recipes are similar
  • unhealthy recipes
  • recipes that don’t actually use vegetables
"
Knowledge is knowing that a tomato is a fruit. Wisdom is not putting it in a fruit salad.
Introvert
Outdoorsy
Animal Lover
INJP Personality
Brands
RESEARCH

Persona 1

Ariana Fernsby
Age:
34
Education:
Associates
Marital Status:
Married with kids
Occupation:
Entrepreneur
Location:
Orlando
Tech Literate:
8/10
Archetype:
Dedicated Mother
Gender:
Female
Biography
Ariana just recently lost her job of 9 years and all the health benefits causing her and her family to be dropped by their health provider. Recently, Jimmy, her son, developed a cough and a fever. After an expensive doctor’s visit, Ariana finds out her son had a common cold that quickly turned into walking pneumonia, but without health insurance Ariana cannot afford to get Jimmy treated.
Motivations
  • being productive
  • her family’s safety and well-being
Frustrations
  • slow responses
  • lack of sympathy and communication
"
Kindness is the language which the deaf can hear and the blind can see.
Clear Communicator
English Major
ESFP Personality
Brands

Persona 2

Zach Johnson
Age:
48
Education:
Associates
Marital Status:
Married with Adult kids
Occupation:
Financial Assistant
Location:
Deland
Tech Literate:
6/10
Archetype:
Caregiver
Gender:
Male
Biography
Zach Johnson just became a full-time caretaker for his mom who has mild Alzheimer’s. There was no one else to support her full time and felt that the best support would be from himself than personal care. However, since he is new to being a full-time caretaker, he feels disconnected to others and cannot fi nd the support he needs to bring balance to his life. Therefore, he has become burnt out.
Motivations
  • find support for his mom
  • more organized
  • connected to help
Frustrations
  • Overwhelmed
  • difficult to find support
  • cannot find effective tools for Alzheimer disease
"
Time is precious, especially for those with Alzheimer's. Let's make the most of every moment.
Extrovert
Sudoku Puzzler
Mathematician
Brands

Target Audience

Age:
45 - 85
Education:
N/A
Marital Status:
60% Married
30% Divorced
10% Single
Income:
< $50,000
Location:
USA
Tech Literate:
6/10
Gender:
60% Female
40% Male
Needs:
Low Cost Help

Target Audience

Age:
18 - 35
Education:
High School & A.A.
Marital Status:
Single
Income:
< $35,000
Location:
Orlando
Tech Literate:
6/10
Gender:
60% Female
40% Male
Needs:
A space for creativity and good coffee

Target Audience

Age:
25 - 40
Education:
Associates & Higher
Marital Status:
40% single
30% dating
30% married
Income:
$40,000 - $80,000
Location:
Lake County
Tech Literate:
6/10
Gender:
60% Female
40% Male
Needs:
Easy, quick, and simple recipes that utilize the home grown garden harvests.

Target Audience

Age:
Any
Education:
Any
Marital Status:
Families
Income:
< $60,000
Location:
Central Florida
Tech Literate:
6/10
Gender:
N/A
Needs:
Free Medical Care

Interviews & Survey Results

The Inspiration

“Everybody’s Alzheimer’s is different, so everybody has different experiences with it [...] you have to have like a lot of teamwork with it.”

-Taylor Packey worked in assisted living home caring for 10 people at once with Alzheimer’s and Dementia

About the Art Style

Surrealism emerged in the 1920s as a response to the Dada movement, aiming to merge the unconscious and conscious mind by blending dreams with reality. Led by André Breton, this movement rejected logical representation in favor of psychological depth, emphasizing illogical object placement and dreamlike imagery. Originating in France, surrealism influenced later movements like Abstract Expressionism and Postmodernism, leaving a lasting impact on the art world.

"Growing your own food is like printing your own money."

-Rod Finley

"No act of kindness, no matter how small, is ever wasted."

-Aesop

“A lot of people need more understanding and patience with people who have dementia [...] a lot of people just don’t realize how hard it is to take care of someone who has dementia”

-Angel Rodriguez, main caregiver for grandmother with Dementia

“[episodes for patients] can happen at any given moment [or] they wake up with episodes, so caretakers have to do a lot of acting”

-Michael Atkinson, Chef at retirement home with daily interaction with patients

“Sometimes they would be your best friend, other times they would yell and scream”

-Heather Cole, CNA in dementia unit & two family member with Dementia

“They really like music … that’s something that I found when working with them. Since they really engaged with music [and] dancing, every week we would do that. Music is a good resource”

-Melody Dove, worked in memory care unit with assisted living facility & grandmother with Alzheimer's

“It’s very important to have someone that will come on a regular basis to relieve you so that you can make your plans”

-Sandy Preston, sole caregiver for husband with Alzheimer

“The government does not really provide assistance until it is shown that this person [...] is a threat or this person is a danger to himself or the environment, and what they classify as a danger to the environment varies greatly”

-Christian Crawford, stepfather with Alzheimer's & grandfather with Dementia

left arrow icon
right arrow icon
left arrow icon
right arrow icon
left arrow icon
right arrow icon
left arrow icon
right arrow icon

The Branding

clean • accessible • clear • simple • versatile • fun

Primary Logo

Secondary Logo

Maximum Yellow
Davys Gray
Turquoise Green
Baby Blue Eyes
Burnt Sienna

The Branding

passionate • spunky • inspired • open • skillful • odd

Primary Logo

Secondary Logo

Frosted
Satin Sheen Gold
Rich Black FOGRA 29
Dark Moss Green
Blue Sapphire

The Branding

fresh • simple • colorful • healthy • tasty • fun

Primary Logo

Apple Green
Dark Olive Green
Tan
Bronze
Beaver
Dark Lava

The Branding

loving • practical • tangible • respectful • mindful • compassionate

Primary Logo

25th Anniverary Logo

Claret
Satin Sheen Gold
Eerie Black

The Branding

loving • practical • tangible • respectful • mindful • compassionate

Primary Logo

Secondary Logo

Leaf Green
Swamp Green
Black
Back to Portfolio
Previous Project
Next Project

Thank you

If you have any questions please don't hesitate to contact me.
I look forward to speaking with you.

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