OddHouse

Graphic Design • Branding • Collateral

OddHouse addresses the challenge of finding affordable spaces for undiscovered artists, musicians, and creatives to express themselves and build community. By blending high-quality coffee with a surrealist-inspired atmosphere, OddHouse offers a welcoming space where guests can enjoy artwork, music, and poetry while meeting like-minded individuals. With a focus on accessibility and artistic discovery, OddHouse fosters a vibrant, inclusive environment for dreamers and creative souls.

Project Overview

OddHouse is a unique coffeehouse that merges the café experience with an art gallery, providing an affordable and inspiring space for creatives to connect, showcase their work, and collaborate.

My Role

Sole Designer and Creator of this blend between art and coffee.

Project Overview

OddHouse is a unique coffeehouse that merges the café experience with an art gallery, providing an affordable and inspiring space for creatives to connect, showcase their work, and collaborate.

My Role

Sole Designer and Creator of this blend between art and coffee.

Project Overview

OddHouse is a unique coffeehouse that merges the café experience with an art gallery, providing an affordable and inspiring space for creatives to connect, showcase their work, and collaborate.

My Role

Sole Designer and Creator of this blend between art and coffee.

What to Expect

Coffee
Lively Company
Poetry Nights: every Thursday evening
Live Bands: every Friday and Saturday evenings
Art Pieces & Installations: Paintings, Drawings, Sculptures, Life Expressions, Design, etc.

RESEARCH

Persona 1

Suzan Elliott

Age:

Education:

Associates

Marital Status:

Married with Adult kids

Occupation:

Retired

Location:

Orlando

Tech Literate:

3/10

Archetype:

Moderate Alzheimer's

Gender:

Female

Biography

Suzan is a mother of 3 who used to work for a real estate agency. The work was fast paced and fun, and the risk was high but that's what she enjoyed the most. Since being diagnosed with Alzheimer’s she has had to slow down and think things through more than she is used too, causing some frustrations. She has outbursts of frustration, but can usually calm herself down with some deep breaths.

Motivations

wants to be self-regulated
engaging her brain
doesn’t want to be a burden to her family

Frustrations

cheaters
knockoffs or illegal replicas
whiners

Alzheimer's is a journey, not a destination. We walk it together, one step at a time.

Introvert

Reader

Card Shark

Swimmer

Brands

RESEARCH

Persona 1

Reagan Solace

Age:

Education:

Associates

Marital Status:

Single

Occupation:

Student

Location:

Orlando

Tech Literate:

7/10

Archetype:

Artist

Gender:

Female

Biography

Reagan loves to embrace her wild side and is constantly seeking for new and real expression of life. Recently broken up, she needs to find a new hub for creativity. She loves poetry and scones.

Motivations

passion for the arts
new growth and ideas
independence

Frustrations

the mundane and repetitive
coffee shops that don’t cater to real people
Instagrammers

The best coffees are the ones that taste like a conversation.

Extrovert

ISFP Personality

Artist

Poet

Brands

RESEARCH

Persona 1

Savanna Segal

Age:

Education:

Associates

Marital Status:

Dating

Occupation:

Entrepreneur

Location:

Orlando

Tech Literate:

9/10

Archetype:

Entrepreneur

Gender:

Female

Biography

Savanna has been working from home for years and growing plants was first a hobby that has now turned into a passion. Recently she has been wanting to harvest her vegetables but doesn’t have any new or fresh recipes.

Motivations

passion for growing
wanting to be self-sufficient
new and fresh recipe ideas

Frustrations

all the recipes are similar
unhealthy recipes
recipes that don’t actually use vegetables

Knowledge is knowing that a tomato is a fruit. Wisdom is not putting it in a fruit salad.

Introvert

Outdoorsy

Animal Lover

INJP Personality

Brands

Persona 2

Zach Johnson

Age:

Education:

Associates

Marital Status:

Married with Adult kids

Occupation:

Financial Assistant

Location:

Deland

Tech Literate:

6/10

Archetype:

Caregiver

Gender:

Male

Biography

Zach Johnson just became a full-time caretaker for his mom who has mild Alzheimer’s. There was no one else to support her full time and felt that the best support would be from himself than personal care. However, since he is new to being a full-time caretaker, he feels disconnected to others and cannot fi nd the support he needs to bring balance to his life. Therefore, he has become burnt out.

Motivations

find support for his mom
more organized
connected to help

Frustrations

Overwhelmed
difficult to find support
cannot find effective tools for Alzheimer disease

Time is precious, especially for those with Alzheimer's. Let's make the most of every moment.

Extrovert

Sudoku Puzzler

Mathematician

Brands

Target Audience

Age:

45 - 85

Education:

N/A

Marital Status:

60% Married
30% Divorced
10% Single

Income:

< $50,000

Location:

USA

Tech Literate:

6/10

Gender:

60% Female
40% Male

Needs:

Low Cost Help

Target Audience

Age:

18 - 35

Education:

High School & A.A.

Marital Status:

Single

Income:

< $35,000

Location:

Orlando

Tech Literate:

6/10

Gender:

60% Female
40% Male

Needs:

A space for creativity and good coffee

Target Audience

Age:

25 - 40

Education:

Associates & Higher

Marital Status:

40% single
30% dating
30% married

Income:

$40,000 - $80,000

Location:

Lake County

Tech Literate:

6/10

Gender:

60% Female
40% Male

Needs:

Easy, quick, and simple recipes that utilize the home grown garden harvests.

Interviews & Survey Results

“Everybody’s Alzheimer’s is different, so everybody has different experiences with it [...] you have to have like a lot of teamwork with it.”

-Taylor Packey worked in assisted living home caring for 10 people at once with Alzheimer’s and Dementia

"Growing your own food is like printing your own money."

-Rod Finley

About the Art Style

Surrealism emerged in the 1920s as a response to the Dada movement, aiming to merge the unconscious and conscious mind by blending dreams with reality. Led by André Breton, this movement rejected logical representation in favor of psychological depth, emphasizing illogical object placement and dreamlike imagery. Originating in France, surrealism influenced later movements like Abstract Expressionism and Postmodernism, leaving a lasting impact on the art world.

“A lot of people need more understanding and patience with people who have dementia [...] a lot of people just don’t realize how hard it is to take care of someone who has dementia”

-Angel Rodriguez, main caregiver for grandmother with Dementia

“[episodes for patients] can happen at any given moment [or] they wake up with episodes, so caretakers have to do a lot of acting”

-Michael Atkinson, Chef at retirement home with daily interaction with patients

“Sometimes they would be your best friend, other times they would yell and scream”

-Heather Cole, CNA in dementia unit & two family member with Dementia

“They really like music … that’s something that I found when working with them. Since they really engaged with music [and] dancing, every week we would do that. Music is a good resource”

-Melody Dove, worked in memory care unit with assisted living facility & grandmother with Alzheimer's

“It’s very important to have someone that will come on a regular basis to relieve you so that you can make your plans”

-Sandy Preston, sole caregiver for husband with Alzheimer

“The government does not really provide assistance until it is shown that this person [...] is a threat or this person is a danger to himself or the environment, and what they classify as a danger to the environment varies greatly”

-Christian Crawford, stepfather with Alzheimer's & grandfather with Dementia